As a web designer I work with many different types of businesses and have met many people who dream of owning their own business. I enjoy brainstorming with clients about their projects and working with new ideas. With this in mind I decided to practice what I preach and challenged myself to create my own project as a case study.
The objective of the case study was to: Create a project that met the following parameters:
- easy and affordable to reproduce.
- be sold online and through traditional retail outlets.
- be expanded beyond the initial concept.
- earn small, sustainable profits.
- and most importantly be something that was light-hearted and that I felt good about promoting.
Selecting a theme: Where did “don’t’ be chum” come from?
Last summer, while vacationing on Cape Cod, some friends and I were watching the skies off Nauset Beach for meteors and discussing the recent appearance of great white sharks off the beach. As a joke I made a comment about starting a company to create shark deterrent devices and sewing them in swimwear with the tagline of “don’t be chum.” While such a device was not feasible, the idea for a decal was.
The double entendre was employed to illustrate sharks in the water and those other sharks found in life. The concept of “not being chum” is intended to inspire a sense if adventure with a hint of caution.
The artwork of the shark and swimmer was drawn by Jan Marvel of Marvel Signs, Thornton, NH – who patiently listened to my “big idea” and drew exactly what I described to her.
The sticker was produced by Dekal in Plymouth, NH.
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